It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport. Thats why they write ultra-specific new arrival subject lines: When you see this email in your inbox, you know what to expect: lots of newly added items (that are already on sale). Its not a secret that consumers trust recommendations made by someone they know. In case Im not fully convinced, they also offer me the incentive to get 10 off my next order. GO, GO, GO! With this email, Bombas announces theyre launching new colors for their products and want you to be the first to know: This way, Bombas promotes its new products and makes you feel special at the same time. Here's a great example of this from Marketing Examples. Use that as a premise of your subject lines to trigger an emotional response. Thats what Bombas does successfully in their emails: Using the words early access in their subject line, Bombas reminds you of the benefit of being a subscriber. You are invited- up to 20 percent off on beauty products. For more emoji tips, check out our guide on using emojis in subject lines here. When you join us, youll get access to over $50K in software savings - weve exclusively negotiated discounts on 192 tools that are proven to grow your business. powered by your data. Get 30% off, a FREE gift and free shipping. If youre looking for a way to boost your email opens, you need to craft eye-catching subject lines that your subscribers cant help but click. The beginning of a new season is obviously an important time in the fashion industry as people change the style of clothes they wear. Hey! For more help with writing subject lines, check out our guide on writing subject lines here which includes tips on aspects like using call to actions, optimal character length, and more. Free gifts with purchase Nordstrom, We have just added new trendy jewellery collection online, Sign up to get notifications of latest cosmetic collection. DSW: Find out how you can make a difference. 10 min read. Make your skin beautiful with these creams, EXTRA 25% OFF*. You cant do this to us, Want To Win a $500 CK Voucher? Open your email, Last chance to grab make up for your face, Your Weekly Personalized Styles Zumiez. Some fashion and beauty brands have already been doing consistently well in this area. Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster. Shop and get best deals, Shop Our Winter Warm-Up Collection Original Penguin, We dont want to stress you out but the sale is still on, New Collection | Summer is Calling Lacoste, Float into spring in swim ModCloth, Sshhyoure the FIRST ONE to be seeing this, MEET CELESTE. One way to make your new arrival announcements click-worthy is to add specificity such as the number of items remaining in stock. Theyre 50% off (and ship free!) When you open the email, you see that theyre promoting a sales campaign that gives you 20% off their dresses: Another apparel subject line that goes beyond normal discount emails comes from Anthropologie: At first, I thought this was a behavioral email that was personalized based on my browsing history so it piqued my interest. At less than $3/week, Starter Story is a no-brainer investment in your business. 66 of the Best Apparel Subject Lines Weve Seen (And Why They Work), The fashion and apparel industry has always been competitive. May 24, 2022 Naturally, I open the email to reconsider my decision to abandon my cart. theBalm Cosmetics: Welcome to #THEBALMERS community! Open this email right away, or, Anthropologie: Just for you: the inside scoop, Hurry! Nows your chance to leave potential buyers a memorable first impression. dressbarn, Got a sec? Victorias Secret: 60% off bras & apparels, in stores only! Hmm..whats this? Outstanding apparel brands often use this strategy, and American Eagle is one of them: Addressing a common pain point among their audiencenamely transitioning your wardrobe between seasonsthe company promises its subscribers a solution with this subject line. We've put together a list of 324+ creative fashion & beauty email subject lines [2022]. Give them a sneak peek of what's inside. If you have access to information about your subscriber (ie. So hit a variety of customer touchpoints, including sending personalized emails, because they are 26% more likely to be opened than those without. ), UNIQLO: TICK TOCK! In fact, the fashion industry has one of the highest cart abandonment rates, hovering around 74%. One apparel brand that stands out with its promotional subject lines is Forever 21: With this assertive subject line, Forever 21 grabs your attention by alluding to a future order youll certainly make from them. So right from using humor, wordplay, solving peoples problems, appealing to their vanity, surprising them with freebies and special offers to reminding them theres good in them (think shopping = contributing to a social cause), theres plenty you can do to light up their faces. To inspire your next email campaign, we collected the 66 best apparel subject lines sent by exceptional fashion brands and divided them into seven categories for your convenience. Some are proven examples from other successful campaigns, and some are creative ideas to inspire you. (Youll realize that you can do it, too.). Open this email right away, or, Michael Kors: FOOD IS LOVE: Help Us Watch Hunger Stop. Cosmetics that you want to buy, CLEARANCE SPECIALS: Up to 80% OFF. Uncover the growth strategies that founders are actually using. This means you need to up your email marketing game if you want to stay ahead of the competition. The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters. Industries, markets, and trends - youll get access to the worlds biggest, living, breathing database of 7,504 business ideas, side projects, and products to sell. Instead of welcoming you to the list, to AYR, or to the newsletter, the company welcomes you to the gang, which implies that youre part of something bigger now. Alice & Olivia: LAST.DAY.DROP.EVERYTHING. Seray is a Product Marketing Manager at Drip. Since you already occupy a sacred space in your customers inboxes, why not become a reason for their happiness? I'm Pat Walls, the founder of Starter Story. Avoid the "no-reply" sender name at all costs. These are the prettiest sandals! While the six types of emails above help convert subscribers into customers, this seventh one will grow your revenue on autopilot. And we are asking more every day. Make your website work overtime - so you don't have to. While many companies include their welcome offer in the subject line and write Heres Your 10% Off, good apparel brands know how to deliver a promise the right way. carters, Summer Awaits No, Youre Not Dreaming boohoo. Be a VIP in the city of cosmetics and explore the parlour, youve never seen CHIC like this Revolve, Jimmy Choo: Dreams are made up of these + complimentary global shipping, 2 days only. If youre an apparel marketer, one of your main email marketing goals is to convert as many subscribers into customers as possible. theBalm Cosmetics: Welcome to #THEBALMERS community! Automate your marketing with best practice email and SMS workflows. In the email subject line below, team Pura Vida does two things attract attention with a clever use of emoji; they use the word holy smokes and a few !; and they excite subscribers with an exclusive offer. Superstar gets a spring update Adidas. So whether its announcing a limited time or limited stock sale, pick the right set of words like last chance, Dont miss, etc. Up to 60 percent off on our all products, Add these OBEY graphics to ASAP PacSun. Anthropologie, first, gives valuable fashion advice that resonates with their subscribers, and then promotes their products subtly. Todd Snyder, Treat mosquito bites and heat rashes with hot selling product, Sorel: These stunners are selling out fast, For your eyes only, because you wanted it, Hot discounts and free coupons on Lipsticks, Live with fashion, wear fashion and speak fashion, A match made in heaven (+ it ships FREE) Lou & Grey, Free 444 day shipping. Turn one-time buyers into repeat customers. Make better decisions with analytics, benchmarking, guidance and more. Send hyper-personalized messages that convert. In the email, they compliment you further and offer 10% off your first order: AYR knows that creating a sense of belonging can pave the way for a long-term relationship between the company and its subscribers. Instead of promoting their autumn collection by highlighting their products, American Eagle suggests different ways to transition from summer to autumn: And as you might expect, they send you to relevant product categories with different email calls-to-action (CTAs). If your fashion sale includes free shipping when youd usually charge for shipping, then youll want to mention it in your subject line as well. But theres obviously more to an email campaign than just its subject line. Our Ultimate Winter Cops Culture Kings, Get your beauty make up in your first click, 100s of 5-star reviews cant be wrong Express, Youre one click away from shopping complete spring look, Work pants packed with lightweight tech. Timberland. We have seen countless Starter Story readers join us, get inspired, and change their lives through the businesses theyve built. Style secrets you can master in under 10 minutes, Youre one click away from shopping complete spring look, Impressed by items in your card: Buy em before theyre gone, J.Crew: What Adam Scott thinks of our suits, Anthropologie: Just for you: the inside scoop, Pura Vida: Special offer (but only for our BFFs), Sorel: Meet our exclusive Frozen 2 boots, DSW: Reviewers have spoken: BEST BOOTIE EVER!, Steve Madden: Take our shoe stylists word for it. What if you could see exactly how successful founders figured this out? Up to 60 percent off on your beauty products, The 7 items on our winter wishlist Whistles, See the best cosmetic deals on our website, Steve Madden: Take our shoe stylists word for it. Visit online fashion store, Soft and sultry springtime intimates Free People. Sorel: These stunners are selling out fast, Nike: Good stuff in your cartchecking out > missing out, Our top 10 at 10% off for the next 24 hours, Youve ONE day left: FREE shipping +20% off, Tonight only: Your wish list items on sale, LIMITED-time offer on items on your wishlist. If I dont act quickly, Ill miss out on this opportunity. But before you go, and for maximum impact, keep these equally important things in mind: A/B testing and multivariate testing with a low-code/no-code approach, Audience builder and AI-based segmentation to create personalized experiences, Pre-configured templates for client-side experiments and personalization campaigns, Server-side A/B testing, mobile apps and connected devices optimization, Feature flag and release management platform with progressive delivery and rollback, AI and machine learning, data collection and reporting, Rigorous standards to ensure safety of data, NEW INTERACTIVE REPORT | Explore AB Tasty's Digital Experimentation Model, 52 Email Subject Lines That Work From Fashion and Beauty Brands, 408 Broadway NY 10013, New York, United States, Abtasty-icon-professional-network-linkedin. The North Face: 5 jackets that will have everyone sayingwhered you get them from! ^ Yes, we asked 3,205 founders these questions. Propel revenue growth while spending less time designing and managing emails. Even better, they deliver 6X higher transaction rates. When coupled with attractive incentives and emails sent at the right time, referral marketing turns your customers into one of your greatest revenue sources. If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox. These are good, general subject line examples that you could easily adapt for your upcoming fashion or clothing newsletter. As a principle, social proof works best when were unsure about a situation. Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer. The company adds social proof on top of scarcity in the email, by including a quote from the companys founder Kate Hudson. A lot of things make people happy. Apparel e-commerce keeps getting bigger. Not only is email marketing the most effective digital marketing channel, beating out social media and other paid channels, but email lets you communicate directly with your customers. Interested in starting your own business? Many e-tailers try to reduce cart abandonment using email marketing, website popups, and advanced on-site strategies, and apparel stores are no exception. Join Starter Story Premium to get the greatest companion to starting and growing your business: Email, SMS, and more Klaviyo brings your marketing all together, fueling growth without burning through time and resources. Open for your exclusive treat! Go green in 2019 with a new cosmetic collection, Pura Vida: Special offer (but only for our BFFs), Get inspiration to shop celebrity clothes, Friday deal: up to 70 percent off on cosmetics, Make a choice that makes a difference to our oceans Adidas, A fashion clothes and footwear ultimate guide, Enjoy your birthday. Let's go over the proven tips on how to craft a subject line that boosts engagement: First, let's discuss the fundamentals of creating a great subject line: Now, let's dive into the specifics of how to create a great subject line for your next campaign: Although this may seem obvious, it's a piece many marketers miss the ball on. From $12.99 Rainbow Shops, FINAL HOURS for Midnight Madness: Up to 80% off! To do that, youre likely running sales campaigns or limited time offers, and promoting them in your emails. ACT NOW: 30% OFF Spring Essentials (Plus Everything Else!) Your subject line, without a doubt, is the best place to start. When shes not busy creating content for Drip, she can be found trying to crack the Danish language and watching Back to the Future for the hundredth time. LOFT, Spring Essential: Our Softest Tees Banana Republic, Beauty issues solved. Trying to capitalize on email marketings 4,400% ROI, fashion brands are competing for prospects attention. After welcoming you to their list, Shinesty expresses their typical bold humor and summarizes what you should expect from their emails: In the remainder of the email, they set more expectations by showing a few examples of their previous emails: Another angle many successful apparel brands use is creating a sense of belonging in their welcome emails. . Free shipping ends tonight. These are the prettiest sandals! Jos. JustFab: Your FREE money is waiting. From $12.99 , FINAL DAYS Your Mystery Discount ends soon! Successful apparel brands leverage scarcity in their emails and Fabletics is one of them: This subject line grabs my attention easily for a couple of reasons: By focusing on the scarcity of the product and proving it with a specific number, Fabletics triggers my fear-of-missing-out (FOMO) and I open the email without thinking. Free coupon inside, LAST CHANCE to Unlock Your Mystery Offer Ashley Stewart, Ritesh, Start your week with 45 percent off on cosmetics, J.Crew: We dont do this (MAJOR) sale too often, FINAL DAYS Your Mystery Discount ends soon! Every day, youll find new, interesting businesses that are taking off right now. if ($('#abandoned-cart-trigger').length) { While one way to promote your latest products is to simply announce them, a more effective way is to frame them as subscriber-specials. if (wS > (hT+hH-wH) && $(".subscribe-page").is(":visible")) { Youll learn how thousands of ordinary people (just like you) built businesses to millions in revenue - all starting from a simple idea or side project. Its time you learn the ropes from them. Its something that Paloma Vasquez points out in the essay, The Psychology of Social Shopping: In a state of excitement, people think and behave very differently. And in the body of the email, they warn you one more time. Your foot will say thank you. Log in and shop for new style footwear. to create urgency. It catches my attention by using my name; and. , ACT NOW: 30% OFF Spring Essentials (Plus Everything Else!) Read this blog post to discover seven apology email examples thatll help inspire your own. If you want to encourage referrals for your apparel brand, follow the two examples above, and craft personal and benefit-driven subject lines. , FINAL HOURS for Midnight Madness: Up to 80% off! Just like the examples below have done. This is also exactly why when people receive emails with partial information in the subject lines, they feel the urgent need to click open. A perfect example is this email from Nykaa. MeUndies leverages this principle with the following subject line: This subject line, that implies the number of products MeUndies has sold, provides powerful social proof, especially if youre considering buying from them. Or why we cant stop reading novels? Lets take a look at how PrettyLittleThing solves that problem: Inviting me to be the best bestie, the company almost makes me feel guilty for not referring them. Capitalize the action verbs to motivate action completion. wS = $(this).scrollTop(); So far weve already established that we are emotional creatures. Mango: LAST FEW HOURS to enjoy 30% off the entire collection! At Starter Story, we search the internet for the doers (the people who act rather than merely talk). UNIQLO: TICK TOCK! A. Brooks Brothers, Were just as ready for summer as you are Free People. J.Crew: We dont do this (MAJOR) sale too often. You dont get to see the crown jewel of sweatshirts in this email, but if youre curious, Aerie invites you to click through and browse their products. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Another company that uses a personal tone in their abandoned cart emails is AllSaints: After addressing me by name, the company makes me wonder what Im missing out on with this subject line. Right now, we have 3,205 case studies you can read, and we add new case studies every single morning. One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known. Buy more, save more. Those cute dresses youve been eyeing? Next, it evokes your curiosity, prompting you to open the email to learn more about the crown jewel of sweatshirts: In this email, Aerie curates several customer testimonials from the sweatshirt category and rotates them using GIFs. Which one of these subject lines will you implement first? $(window).scroll(function() { To launch it? , Tell me its spring without telling me its spring , The seasons best duo: a dress and sandals , Yep, theyll wear this ALLLL summer long! Launching a new clothing collection for a new season or event is a great opportunity to send a newsletter to your email subscribers. Shinesty masters this type of subject line: Shinesty knows that we always want to be sure that we made a good decision, and with the subject line your inbox will thank you later, they reaffirm your decision to sign up. hH = $('#abandoned-cart-trigger').outerHeight(), If you really want to get noticed and prove you are deserving of their time and attention, supercharge your email subject lines with emotion. Nicole Miller: Button me up, Button me down. Because in the end, no matter how much we rationalize, our buying decisions spring from our emotions.